Last Updated: April 05, 2025

Vertical Data Inc. ("Vertical Data," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://verticaldata.io (the "Website"), purchase GPU hardware, or use our colocation and managed AI services (collectively, the "Services"). By using the Website or Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect
We collect information from you in the following ways:

• Information You Provide:
  • Account Registration: When you create an account, we collect your name, email address, billing information, and company details (if applicable).
  • Purchases: For GPU hardware orders, we collect payment information, shipping address, and contact details.
  • Service Agreements: For colocation or managed AI services, we may collect additional details such as business address, technical contact information, and specific service requirements.
  • Communications: Information you provide when contacting us (e.g., via email or support requests).
• Information We Collect Automatically:
  • Website Usage: We use cookies, web beacons, and similar technologies to collect data such as your IP address, browser type, device information, pages visited, and time spent on the Website.
  • Service Usage: For managed AI services, we may collect usage data (e.g., computing resource consumption) and logs to monitor performance and security.
  • Colocation: We may log access to our facilities (e.g., entry times, visitor identity) for security purposes.
• Information from Third Parties:
  We may receive information from payment processors, shipping partners, or business affiliates to fulfill orders or provide Services.
• Customer Data in Managed AI Services:
  If you upload data to our AI platforms, we process that data to deliver the Services. We do not claim ownership of this data but may collect metadata (e.g., file size, type) for operational purposes.

2. How We Use Your Information
We use your information for the following purposes:

• To Provide and Improve Services:
  • Process hardware orders, ship products, and manage payments.
  • Operate colocation facilities and provide access to your equipment.
  • Deliver managed AI services, including hosting, processing, and support.
  • Enhance our Website and Services based on usage patterns and feedback.
• To Communicate:
  • Send order confirmations, shipping updates, and service notifications.
  • Respond to inquiries and provide technical support.
  • Share updates about our products and Services (you may opt out of marketing emails).
• For Security and Legal Compliance:
  • Monitor and secure our facilities, systems, and data.
  • Comply with legal obligations, such as tax reporting or responding to lawful requests.
• To Personalize Your Experience:
  Tailor recommendations or service options based on your preferences and usage.

3. How We Share Your Information
We do not sell your personal information. We may share it in these cases:

• Service Providers: With trusted third parties (e.g., payment processors, shipping companies, cloud providers) who assist in delivering our products and Services, under strict confidentiality agreements.
• Colocation Partners: With data center operators or technicians as needed to maintain colocation services.
• Legal Requirements: When required by law, subpoena, or to protect our rights, safety, or property.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred subject to this Privacy Policy.

4. Your Choices

• Account Information: You may update your account details by logging in or contacting us at contact@verticaldata.io.
• Marketing: Opt out of promotional emails by clicking "unsubscribe" in the email or contacting us.
• Cookies: Adjust your browser settings to block cookies, though this may limit Website functionality.
• Data in AI Services: You control the data you upload and can request its deletion, subject to service agreements.

5. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. For example:

• Encryption of sensitive data in transit and at rest.
• Access controls for our systems and facilities.
• Regular security assessments.

However, no system is completely secure, and we cannot guarantee absolute protection. For colocation customers, you are responsible for securing your own equipment and data housed in our facilities.

6. Data Retention

• Personal Information: We retain your information as long as needed to provide Services, fulfill orders, or meet legal obligations (e.g., tax records). Account data is kept while your account is active and for a reasonable period after closure.
• AI Service Data: Customer-uploaded data is retained per your service agreement and deleted upon request or contract termination, unless required by law to retain it longer.
• Logs: Usage and access logs are kept for security and operational purposes, typically for 12 months, then deleted.

7. International Transfers
If you are outside the United States, your information may be transferred to and processed in the U.S., where our servers or partners are located. We take steps to ensure such transfers comply with applicable data protection laws, but U.S. privacy standards may differ from those in your jurisdiction.

8. Children’s Privacy
Our Website and Services are not intended for individuals under 18. We do not knowingly collect personal information from children. If we learn such data has been collected, we will delete it promptly.

9. Third-Party Links
The Website may contain links to third-party sites. We are not responsible for their privacy practices, and this Privacy Policy does not apply to those sites.

10. Your Rights
Depending on your location, you may have rights such as:

• Accessing or correcting your personal information.
• Requesting deletion of your data (subject to legal or contractual limits).
• Objecting to or restricting certain processing.

To exercise these rights, contact us at contact@verticaldata.io. We will respond within a reasonable timeframe, as required by law.

11. California Privacy Rights (if applicable)
If you are a California resident, under the California Consumer Privacy Act (CCPA), you may:

• Request details about the personal information we collect, use, or share.
• Opt out of any "sale" of your information (note: we do not sell data).
• Request deletion, subject to exceptions.

Submit requests to verticaldata.io, and we will verify your identity before processing.

12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on the Website, and significant changes will be communicated directly where feasible. Your continued use of the Services after changes constitutes acceptance.

13. Contact Us
For questions or concerns about this Privacy Policy, please contact us at:

• Email: contact@verticaldata.io